LAVCA Week

LAVCA Week is a 4 day conference convening leading private capital investors from Latin America and around the globe for a series of main stage discussions and networking events. The event is hosted by LAVCA, The Association for Private Capital Investment in Latin America.

Leading the design initiative, I orchestrated the conception and execution of all digital and print materials. This encompassed a spectrum of initiatives, ranging from captivating email marketing campaigns to meticulously crafted event website designs and their seamless maintenance via platforms like CVENT.

Furthermore, I oversaw the creation of specialized decks tailored for virtual signage, staging, and badge design, ensuring a unified and impactful experience for all attendees.

LAVCA
2022-2024

CONTRIBUTIONS
Visual Identity
Web Design
Digital Marketing
App Development
Stage Design

CREDITS
Photos: Nir Arieli

For LAVCA Week, I enhanced the prestigious legacy of this industry event by infusing it with a contemporary, refined aesthetic marked by neutral tones. To achieve this, I strategically inverted the primary and secondary colors outlined in the original brand guide, crafted in early 2011, resulting in a more adaptable and polished backdrop. I seamlessly integrated subtle nods to the original LAVCA logo through chartreuse accents intricately woven throughout the design, paying homage to its foundational elements.

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