At the GPC Conference, I collaborated closely with the CEO to craft a distinct visual identity that honored the essence of the GPCA brand while imbuing the event with its unique atmosphere. My role encompassed the creation of a fresh logo, comprehensive style guide, and dynamic website to embody the brand's rejuvenation. Spearheading the design process, I orchestrated the development and implementation of all digital and print materials, spanning from engaging email marketing initiatives to meticulously curated event website design and upkeep through platforms like CVENT. Additionally, I orchestrated the creation of specialized decks for virtual signage, staging, and badge design, ensuring a cohesive and impactful experience for attendees.